Make Meta ads with AI avatars instead of video shoots
Leakbusters Roofing
What they did with AI
After expensive agency campaigns flopped, Leakbusters built its own Facebook/Instagram ads with AI avatars and digital influencers. Ads that used to take about four hours and $2,500 to shoot now take minutes, and the team split-tests avatars to find which ones get responses. According to the article, the company generated nearly $150,000 in sales from AI-driven ads in recent months, and it tracks every lead from ad to finished job by connecting its GoHighLevel CRM with JobNimbus.
Related use cases
Automate speed-to-lead and estimate follow-up from CRM data
Brown Roofing
Connecticut roofer Brown Roofing connected an AI texting and follow-up platform to its lead sources and AccuLynx CRM to run speed-to-lead, post-appointment estimate follow-up, long-term nurture of aged leads, and cross-sell campaigns to past customers. Follow-up that used to be "ad hoc and inconsistent" is now standardized and trackable. The case study reports the year-to-date conversion rate rose from the low 70s to 86%.
Replace door knocking with instant online roof quotes as a lead magnet
TrueWorks Roofing
After 5.5 years of generating work by door knocking, Houston's TrueWorks Roofing added Roofle's RoofQuote PRO to its website in September 2023, so homeowners can get an instant quote based on aerial measurements of their own roof (Roofle says its instant measurements are AI-enhanced). Owner Joel Patzke uses it mainly as a lead magnet and to forecast cash flow. Roofle's case study reports 15 to 20 extra leads a month, a few more closed jobs a month from those leads (the page says both 2 to 4 and 2 to 5), and revenue rising from $2.9M to $4.3M, while noting Houston storms also played a role. These are vendor-reported figures that haven't been independently audited.
Automate a plumbing shop's back office with AI agents, but keep humans on big quotes
Jon O'Neill (@HouseHackerJon)
A plumbing company owner who also builds software for the trades listed the AI workflows running in his shop: email triage, job booking by text and email (he still doesn't trust voice agents), truck and warehouse restocking, fleet maintenance reminders, reviewing sold-job notes for missed opportunities, drafting quotes from tech notes and photos, job routing, review requests and missed-call texting. In replies he says job booking saves the most time, and that quotes over $5K, price negotiation and truck restock orders over $1K still go to a human.