Rilla
What it is
Rilla is AI coaching software for in-person sales teams. Reps record their conversations with customers, and managers review them through what Rilla calls virtual ride-alongs, with AI tailored to the company's sales process. Rilla says it is used in home improvement, home building and other industries, and its FAQ notes that some states require telling customers before a conversation is recorded.
Description based on rilla.com, checked Oct 19, 2026. Features and pricing change, so check the vendor's site for current details.
Listed because contractors in our entries used it. Not an endorsement. Commissions and sponsorships never change which tools or entries are listed or their order. Read our disclosure.
Use cases with Rilla (2)
Replace ride-alongs with AI-recorded in-home sales coaching
Mr. Roofing
San Francisco Bay Area roofer Mr. Roofing records in-home sales presentations and uses AI analysis to coach reps and check them against its 30-year sales script, without a manager riding along. The recordings settle "what was promised" disputes and give new hires reference material. Rilla reports 40% fewer physical ride-alongs, larger average tickets, more mentions of financing and a rep talk rate that dropped from 85% to 65%.
Review every remodeling sales conversation to catch missed details and scope creep
KHB Construction
High-ticket remodeler KHB Construction (jobs typically $200K-$1.5M) records client sales meetings so reps can go back and check exactly what material or color a client asked for, which heads off scope disputes weeks later. Managers use the recordings and AI metrics to coach without going on ride-alongs. One rep's close rate went from about 17% to 25% in under a year, and the CEO says the company's success rate is up 10%.