Hatch
What it is
Hatch describes itself as an AI communications platform for the trades. Its AI CSRs answer calls, texts and emails, qualify leads and book them onto the company's calendar 24/7, with warm transfers to staff when needed. The platform also runs speed-to-lead, nurture and re-engagement campaigns across voice, SMS and email, and Hatch says it integrates with CRMs, lead sources and scheduling systems. It lists roofing, HVAC, plumbing, electrical, remodeling and generator companies among its customers.
Description based on usehatchapp.com, checked Oct 19, 2026. Features and pricing change, so check the vendor's site for current details.
Listed because contractors in our entries used it. Not an endorsement. Commissions and sponsorships never change which tools or entries are listed or their order. Read our disclosure.
Use cases with Hatch (3)
Run AI-powered rehash campaigns on unsold roofing estimates
Bone Dry Roofing
Bone Dry Roofing (a $200M family of roofing and solar brands in 9 states) moved all outreach onto one AI communications platform: instant speed-to-lead across 11+ lead sources, missed-call follow-up, estimate follow-up, aged-lead nurture and customer care. A four-person team runs the same playbook across 17 instances. Hatch reports the appointment booking rate rose from 27% to the mid-to-high 60s and that rehash and follow-up campaigns closed more than $7M in a year.
Move AI from overflow to front-line call answering, step by step
High Ground Service Pros
High Ground (about 150 employees across NJ, NH and ME) started with AI only on overflow and after-hours calls in place of voicemail. It then moved AI to the front line one day a week, then two, then all five, with warm transfers to CSRs for escalations. The company reports AI now handles 75% of inbound calls, the abandon rate fell from 10% to 2%, AI books 81% of bookable calls, $250K-$300K a year in CSR costs were avoided without layoffs, and outbound SMS campaigns bring in $100K-$250K a month.
Automate speed-to-lead and estimate follow-up from CRM data
Brown Roofing
Connecticut roofer Brown Roofing connected an AI texting and follow-up platform to its lead sources and AccuLynx CRM to run speed-to-lead, post-appointment estimate follow-up, long-term nurture of aged leads, and cross-sell campaigns to past customers. Follow-up that used to be "ad hoc and inconsistent" is now standardized and trackable. The case study reports the year-to-date conversion rate rose from the low 70s to 86%.